Journal of Contemporary Management Research


Vol. 13, No. 2, September

Octapace Organizational Culture: Review and Synthesis
1. INTRODUCTIONOrganizations are all around us, and their existence is taken for granted by the society. Organizations have been given the legal status of a "person" under the law. The members of the society often refer to these organizations as having...
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Assessing the Relation between Intellectual Capital and Export Performance: An Empirical Exploration of Bse 500 Companies in India
(ProQuest: ... denotes formulae omitted.)1. INTRODUCTIONIn a clear and perceptible shift from a manufacturing to service oriented economies across the globe, organizations that are willing to learn and adapt, will be able to continuously improve their...
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1. INTRODUCTION1.1 Defining Communities of Practice:Etienne Wenger, one of the earliest researchers of Communities of Practice (CoPs) began writing about them more than 12 years ago, as the Internet started to play an increasingly active role in communication,...
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Vol. 13, No. 1, March

Csr in India: The Companies Act and Its Implications
1.INTRODUCTIONCorporate Social Responsibility (CSR) has been an important part of Indian economy for the last several centuries. Though historically, CSR has existed in many different forms than what we know it as today, it has continually played an...
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Segmentation of Online and In-Store Teen Shoppers Based on Shopping Motives
1.INTRODUCTIONIn today's digital era consumers use various channels, for purchasing product of their choice. Consumers use different channels like the Internet, brick and mortar or mobile networks for their purchases (Goldsmith and Flynn, 2005). Major...
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China's Asian Dream
CHINA'S ASIAN DREAM Tom Miller 304 pp, Zed Books London, Published in 2017, ISBN 978-1-78360-924-6'China's Asian Dream', is a comprehensive work chronicling the dragon's foray into regional hegemony. The book is the need of the hour, at a juncture when...
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Influence of Brand Authenticity on Corporate Social Responsibility and Consumer Loyalty
1.INTRODUCTIONIn a world that is filled with finite resources and growing demand, the organizations must create value for customers and communities through both its products and its processes. Corporate Social Responsibility (CSR) strategies have been...
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Vol. 12, No. 2, September

Determinants of Electronic Word of Mouth Persuasiveness a Conceptual Model and Research Propositions
1.INTRODUCTIONWord of Mouth (WOM) is considered to be the most influential source of information for purchase of products since time memorial. WOM is unbiased and therefore highly effective in shaping consumer attitudes, behavioural intentions and purchase...
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The Effect of Job Features on Job Crafting as a Developmental Intervention
1. INTRODUCTIONOrganisations nowadays are operating in a changing environment. Global, economic and technological expansions and the competitive pressure force organisations to continually adapt to the environment. In the global shift from manufacturing...
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Application of Artificial Intelligence (Ai) for Effective and Adaptive Sales Forecasting
i.introductionThe factors that influence the true market demand are diversified across a wide range of fields. Due to the erratic nature of their influence on the actual demand, determining the degree of influence of every factor responsible for the...
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Vol. 12, No. 1, March

Work Engagement: A Cross Sectional Study of Employees in the Healthcare Sector
1. INTRODUCTION1.1Work EngagementWork engagement is defined as a positive, fulfilling, work related state of mind which consists of characteristics like vigor, absorption and dedication (Schaufeli & Bakker, 2004; Schaufeli, Salanova, González-Romá,...
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Lean Implementation in a Forging Msme in India a Case Study
1.INTRODUCTION1.1. ObjectiveThe Make in India initiative launched by Prime Minister of India in September 2014 aims to transform India into a manufacturing hub of the World. With more than 36 million MSMEs forming the lowest denominator of the supply...
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Building Customer-Focused Supply Chain Strategy with 4r Model
1.INTRODUCTIONThe management of supply chains has become increasingly important as well as complex in the context of globalization, shortening product lifecycles, and changing customer preferences. Thus, organizations are looking for the ways to be more...
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Impact of Leadership Strategies of Managers on Employees in Information Technology Organizations
1.INTRODUCTIONIndian information technology has come a long way since the starting from the 1990's. It has grown from US $ 150 million in 1991-92 to US $ 150 Billion in 2016-17 (Nasscom 2017). Most of its success has been attributed to accessibility...
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Vol. 11, No. 2, September

The Waste-to-Energy Business Model in Mexico: A Study of Three Companies in the Country
1.INTRODUCTIONThe world moves with energy; transport, companies and people demand energy at all times to carry out their common activities. Society consumes energy at accelerated rates, which mostly comes from fossil fuels, mainly hydrocarbons, such...
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Are India's Recent Fund Inflows Structural in Nature: Common Patterns with USA
1. INTRODUCTIONRecent years have seen India gain from the increased mobilization to financial savings, especially into mutual funds. Equity mutual funds alone saw net inflows of over Rs. 700 bn in each of the last three years (FY2015, 16 and 17), a huge...
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Reciprocal Relationship and the Mediating Role between Dimensions of Attitude towards Advertisement (Aad), Brand Attitude (Abr) and Purchase Intention (PI) - A Case Study of Ready-to-Eat Food Products
1.INTRODUCTIONAccomplishing product sale by creating purchase intention among customers has been one of the major goals of advertising. Companies use multiple parameters, many statistics and metrics to measure the advertising effectiveness. Researchers...
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Vol. 11, No. 1, March

Divergence in Cash Position Metrics: An Appraisal of Metal Industry in India
1.INTRODUCTIONCash management is a widely debated area and has a direct bearing on the performance of an organization. Cash is a crucial asset in the balance sheet of a firm and plays a major role in keeping an organization liquid and prevent it from...
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Is Depreciation an Antecedent to Economic Growth? Indian Experience
1. INTRODUCTIONThe external value of a currency is a prominent indicator of a nation's international competitiveness. That value may vary due to government intervention or market mechanism. A fall in the external value of a currency has the potential...
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Small Scale Operations in Rural Retailing and Risk Analysis through a Simulation Approach
1.INTRODUCTIONRural retail has different environment from urban environment. On demand side, we have moderate purchasing power, irregular consumption and high variability of needs. The village economy is dependent mostly on agricultural activities which...
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Vol. 10, No. 2, September

Managing Influence of Inventory Bullwhip Effect on Profit Maximization in Rural Retailing Using Monte Carlo Simulation
1. INTRODUCTIONIn the rural areas since the demand is not matured; the supply chain becomes susceptible to over inventorization in a frenzy to fulfil the demand. The consumption analysis of a rural inhabitant shows stark difference from that of an urban...
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Capacity Building as a New Template for Diagnosing, Assessing and Improving Recruitment and Selection Activity: An Indian Case Study
1. INTRODUCTIONBusinesses have witnessed a dramatic shift towards over-arching results and are under huge pressure to demonstrate their impact. Fuelling this shift are forces which include global competition, cost pressures, shorter product cycles, technology...
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Vol. 10, No. 1, March

From the Editor's Desk
Dear Readers,Greetings from CECMAR, the research wing of Bharathidasan Institute of Management, Tiruchirappalli.I am delighted to release the March issue of Volume 10 "The JournalContemporary Management Research" that harnesses the expanding discipline...
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The Effect of Macroeconomic and Financial Related Variables on Stock Market Capitalization of Global Growth Generator Countries
(ProQuest: ... denotes formulae omitted.)1. INTRODUCTIONIn the current decade, several national governments and financial institutions are examining the development and growth of economic and financial stability of Latin America, Europe and Asian countries....
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Transforming Public Service Delivery in Malaysia: The Case of the Implementation of E-Government in Local Governments
1. INTRODUCTIONE-government provides many benefits to public administration. It reduces the wide gap in public interaction with the government and shortens the application process for varied licences, permits and approvals. With the installation of intelligent...
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Measurement Model of Employer Brand Personality a Scale Construction
1. INTRODUCTIONOne or the other form of branding has been used at least since classical Greek times to differentiate products/employers of the same kind. In the world of consumer branding, advertising and marketing professionals have learnt how to differentiate...
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Impact of Mobile Communication Technology on the Work Life Balance of Working Women - a Review of Discourses
1. INTRODUCTIONWork life balance was defined by Clark (2000) as "satisfaction and good functioning at work and at home, with minimum role conflict". It is a perception of enriching integrity in personal time, family care, and work domain with minimum...
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Vol. 9, No. 2, September

The Moderating Role of Top Management Support in the Link between Csr and Employee Engagement - a Conceptual Framework
1. INTRODUCTIONHuman resources are the ultimate asset of any organization. The efficient workforce determines the effective functioning of the organization. Though there are many ways to generate efficient employees, the need of the hour is to find out...
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Personality Traits and Teaching Style of Management Teachers: An Empirical Study
1. INTRODUCTIONTeaching is an essential human interaction activity; therefore it is also influenced by the personal qualities of an individual. These qualities are personality preference and styles of an individual and these include the learning and...
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Vol. 9, No. 1, March

Socio-Economic and Integration Benefits in Sadc: A Cross-National Analysis in Zimbabwe
BACKGROUNDThe Southern African Development Community (SADC) formed in 1992 was a successor to the Southern African Development Coordination Conference (SADCC). Its population approximates 230 million with a GDP of well over US$300 billion, making it...
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Relationship between Aura Life Colour and Generational Differences
1. INTRODUCTIONEmployees working in an organization are from different generations and each generation is characterized by different values based on an individual's experiences growing up. In every organisation, four generations namely Free Gens, Gen...
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Gender Difference and Its Implications for Organizational Effectiveness: Real or Constructed
1. INTRODUCTIONThere have been innumerable studies highlighting the gender differences and the subsequent impact on the behaviour of men and women. The core issue is mainstreaming the gender concerns and bringing them to the top of the main discourse...
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Vol. 8, No. 2, September

Role of Leadership in Leading Successful Change: An Empirical Study
(ProQuest: ... denotes formulae omitted.)If you are still doing things now the same way you did them five years ago, you are doing something wrong", by Jack Welch, GE's former CEO.1. INTRODUCTIONIn present times change is an inevitable aspect of life....
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Factors Influencing Women Consumers' Buying Behavior towards Online Shopping in India
1. INTRODUCTIONAccording to Internet World Stats in December 2013, India has the second largest number of internet users in Asia after China despite having a low internet penetration rate of just 15.8 percent. Based on the Internet Live Stats, India's...
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Smart Phone Attribute Choice and Brand Importance for Millennial Customers
1. INTRODUCTIONThe changing business environment keeps the firms under pressure to maintain the sustainability and profitability of the businesses. In order to be sustainable and profitable, the managers need to understand the changing needs and wants...
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Vol. 8, No. 1, March

Deterministic Role of Service Recovery in Identifying Tolerance Adequacy Gap and Variation in Service Recovery Impact across the Same
(ProQuest: ... denotes formulae omitted.)INTRODUCTIONInherent properties of services embed the seed of service failures which prompt the service firms to initiate service recovery with an objective to arrest possible customer dissatisfaction and migration...
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Personal Care Products: Sales Promotion and Brand Loyalty
INTRODUCTIONPromotion has become inevitable part of marketing to survive in today's competitive business environment. Companies are using all possible promotional tools like advertising, sales promotion, personal selling, publicity and public relations...
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Effect of Performance Appraisal System in Organizational Commitment, Job Satisfaction and Productivity
INTRODUCTIONIn many organizations performance appraisal systems are used to identify the better performing employees who should get the majority of available merit pay increases, bonuses, and promotions. We can describe Performance appraisal as a structured...
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Perceptions and Intentions of Customers towards Mobile Banking Adoption
INTRODUCTIONInformation Technology (IT) has grown and spread wide so much in the last few decades that there is no area which has not been touched by it. E-commerce, M-commerce, etc. became buzzwords in the business scenario. Mobile Commerce (M-commerce)...
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